Developing means coming up with (and flushing out) ways to achieve the main goal of your video. It’s important to have a vision and strategy in mind. It also includes coming up with a budget, writing a script and storyboards.

Pre-production refers to everything before we actually begin to film your video. Think of the pre-production stage as the planning stage. It includes scouting locations, casting talent, wardrobe, creating equipment and shot lists, obtaining permits and making a schedule.

The production process lasts from the first day of your shoot to the last day of your shoot. Although almost every detail concerning the shoot should have been planned during the pre-production stage, there’s still a lot of work to be done, including: Setting up lights and cameras and the actual filming of your project.

Once filming is completed, the post-production process begins. A lot of people mistakenly think that editing the footage together is all that the post-production stage consists of. This is actually one of the most involved parts of the video production process. Post-production typically includes the following: the editing, coloring, sound design and mixing, voice over work, Graphics and text and VFX.