Boys & Girls Clubs of Weld County

  • Director:
    Gio Toninelo

  • Category:
    Corporate

  • AD:
    Jennifer Le Grand

Boys & Girls Clubs of Weld County opened its doors in Greeley, CO in 1964, serving a few young men out of an old tire shop. At the time it provided a safe place for young men to go to and learn some basic skills such as how to change the oil in a car and clean a carburetor. Today the Boys & Girls Clubs of Weld County operates two main Clubhouses in the City of Greeley; each serving up to 300 boys and girls ages 6-18 daily. The Clubs also operate three school-based sites in the rural communities of Galeton/Eaton, Milliken/Johnstown, and Fort Lupton, each serving up to 100 additional young people daily.

In this video for the Boys & Girls Club of Weld County, Rocket House Pictures was asked to incorporate a music video into Club House members Testimonials. We chose to film inside their gym because we could control light a little better. We divided the filming in 3 days, having the testimonials on the first day, B-Roll on the second and finally the music video portion on the third.