Executive career transitions are private, complex and difficult to explain through a list of services. The people considering support want to know what the experience is actually like. Employers also need confidence that the executives they refer will receive advice suited to the seniority and circumstances of the moment.
LHH partnered with Rocket House Pictures over several years to create testimonial videos for ICEO, its executive career advisory practice. The work began with longer client stories, including a testimonial connected to Crocs, and expanded into a nationwide series of short videos featuring ICEO advisors.
Together, the films gave LHH two kinds of proof. Executives could hear from someone who had gone through the program, then meet the experienced advisors who would guide them.
The challenge: show the value of a confidential, highly personal service
ICEO supports senior executives during career transitions and other major professional decisions. LHH describes the practice as a global executive career advisory that pairs leaders with strategic guidance and an executive network.
The service is valuable because it is tailored. That same quality makes it difficult to market. A web page can describe assessments, mentoring, networking and career options, but those terms do not show how an advisor works with an individual executive or how the process changes the way a client sees the next stage of a career.
Trust was central. The audience included senior leaders accustomed to discretion and direct communication. A heavily scripted promotion could create distance. LHH needed people on camera who could describe the work with the same clarity and credibility they would bring to a private conversation.
The production challenge grew as the project expanded. The videos had to feel consistent across participants and locations while remaining natural to each speaker. Longer client stories and short social clips also required different interview structures, pacing and visual plans.
The approach: let experience explain the service
Rocket House Pictures built the videos around first-person testimony. We prepared each interview by learning the participant’s role, relationship with ICEO and the part of the program their experience could clarify.
The interviews were guided by questions instead of memorized scripts. Follow-up questions helped participants move from broad praise to useful details: the decision they faced, what the advisor helped them examine and how the process affected their next step.
That method is especially important with executives. They are often comfortable presenting information, but a testimonial needs something different from a business presentation. The viewer needs a specific account, delivered in the person’s own language.
Our testimonial video production process kept the speakers at the center while giving LHH a clear narrative and professional visual standard. The result felt appropriate for a senior executive audience without becoming formal or rehearsed.
The first format: a client story connected to Crocs
The Crocs testimonial gave prospective clients a view of ICEO through someone who had experienced the program. The film focused on career and life direction, showing that executive transition involves more than finding another position. It can include reconsidering priorities, identity and the range of options available after a senior role.
The video was designed as a focused case study. It gave the speaker time to establish context, describe the advisory experience and explain the change that followed. B-roll and considered editing kept the film visually active without distracting from the testimony.
LHH later republished quotes from the Crocs story on its own ICEO materials. That reuse is direct evidence that the finished film became part of the client’s communications library instead of remaining only on YouTube.
The second format: short advisor profiles for social media
As the partnership continued, LHH commissioned a series of concise testimonial videos in locations across the United States. These pieces introduced ICEO advisors and gave each person a short window to explain their experience, working style or reason for serving executives in transition.
This example features Mark Larsen, an ICEO advisor. The 1-minute, 45-second format is long enough to establish credibility and personality, yet brief enough for LinkedIn, email, landing pages and other digital placements.
The advisor series solved a different communications problem from the Crocs film. The longer story showed the program from a client’s perspective. The short profiles helped prospective clients see who they might work with. Together, the two formats made an intangible service more concrete.
Production across the United States
A nationwide series needs a repeatable system. Differences in location, schedule and room conditions can easily make the final collection feel disconnected.
Rocket House Pictures developed a consistent interview and production framework that could travel. Each shoot followed the same core standards for framing, lighting, sound, question development and delivery. The structure created continuity across the campaign while leaving room for each advisor’s personality.
The work included planning with LHH, coordinating executive schedules, filming in multiple U.S. markets, directing interviews and delivering short edits suited to digital use. Our full-service video production capabilities allowed one team to manage the story and technical standards from the first interview through final delivery.
That consistency mattered because LHH operates at global scale. The company currently reports a presence in 66 countries. A video series representing one part of that organization needed to feel coherent enough to sit inside a much larger brand.
The solution: a library of proof for different stages of the decision
The partnership produced a flexible collection rather than one general overview video.
The Crocs story served audiences who wanted to understand the client experience in greater depth. Advisor profiles introduced the people behind ICEO in a concise form. Short edits could be released individually, organized around particular advisors or used to support a longer explanation of the practice.
This gave LHH content for several parts of its communications:
- Executive-services web pages
- LinkedIn and other social channels
- Email outreach
- Advisor introductions
- Internal presentations
- Conversations with employers referring senior leaders
The videos could also be viewed separately. A prospective client did not need to watch an entire campaign to learn something useful from one participant.
The impact: one client story grew into a nationwide testimonial series
The Crocs testimonial established a format LHH could build on. It gave prospective ICEO clients a detailed account of the advisory experience through the voice of an executive who had gone through it. LHH later republished material from the Crocs story in its own ICEO resources.
The assignment then expanded into a nationwide series of short advisor profiles. Together, the two formats explained ICEO from both sides of the relationship. The longer client story showed how the service affected an executive’s transition, while the shorter videos introduced the advisors responsible for guiding that process.
LHH continues to use these videos today in marketing campaigns and client meetings. When COVID-19 made travel impossible, Rocket House Pictures developed a remote production process so the series could continue with the same interview structure and visual standards. That solution kept new testimonials moving through production while participants and marketing staff worked from different locations.
The series also supported an executive advisory practice that continued to expand. In 2024, LHH introduced ICEO Executive Mentoring, connecting clients with C-suite leaders, senior executives, and board members. The company also launched Career Studio as part of its broader career-transition services. The Adecco Group’s 2025 annual report places that work within LHH’s global talent-solutions business.
The result was a testimonial system that could grow with the service. LHH gained longer client stories, concise advisor introductions, a repeatable production framework for different U.S. locations, and a remote option when in-person filming was unavailable.
The client response: continued work and public praise
LHH continued working with Rocket House Pictures over several years, commissioning testimonial videos in multiple locations and adapting the series when COVID-19 made travel impossible. Two members of the LHH marketing team have also reviewed the work publicly.
Amazing team! Professional. Experienced. Exceptional! I cannot say enough about my experience working with Gio and his crew. --- Lisa Woolsgrove, LHH Marketing Dept.\
The partnership continued during the pandemic, when LHH needed a remote production process that could preserve the quality and usefulness of its client testimonials.
We had several client testimonials ready to go but COVID-19 made traveling impossible and we needed videos done virtually. Gio and his team had a wonderful, high quality solution that worked very well. Now we use these videos for marketing campaigns and client meetings and they are very effective. --- Megan Moyer, LHH Marketing Dept.
Their comments document both the experience of working with Rocket House Pictures and the value of the completed videos. LHH used the testimonials in marketing campaigns and client meetings, while continued assignments expanded the series across locations and production formats.
What this project shows about B2B testimonial videos
Complex services become easier to understand when viewers can hear from both sides of the experience. A client story explains what changed. An advisor profile shows who helps create that change.
The project also shows the value of planning a testimonial as a collection. One longer film can support a case-study page or presentation. Short profiles give a marketing team material to release over time. A consistent production framework allows new participants and locations to be added without rebuilding the campaign from the beginning.
Rocket House Pictures creates corporate videos, executive interviews, customer stories and social media video for organizations across the United States. Contact Rocket House Pictures to discuss a testimonial series or nationwide production.
